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This web site castle-view.co.uk has the following in the site, "Welcome to Castle View Guest House." Our analyzers noticed that the website also stated " Durham Citys Favourite City Centre Guest House." The Website also said " Our 250-year-old guesthouse is surrounded by picturesque riverside walks, and spectacular views of the catherdral and castle. Recently refurbished we offer a range of enlarged de-luxe rooms all with king sized beds, flat screen TVs and all the other amenities you would expect. Want to make a reservation? Or have a specific quetions, we are more than happy to help. You can contact us in a number of ways here." The website's header had guest house accommodation durham as the most important optimized keyword. It is followed by durham guest house, castle view guest house county durham, and guest house durham which isn't as highly ranked as guest house accommodation durham. The next words castle-view.co.uk used was guest house hotel county durham. bed and breakfasts was included but might not be understood by web engines.